Skip to main content

Join Me at ProductCamp Austin 7

Join me Saturday, August 6th, 2011 for ProductCamp Austin 7.  ProductCamp is an "unconference" where  product management and marketing professionals teach, learn, and network.

Along with a team that included John Milburn, Scott Sehlhorst, and founder Paul Young, I attended and helped organize the first ProductCamp Austin.  This time, assuming our proposed session makes the cut, we'll be leading a panel discussion on the future of product management.

You've heard the traditional challenges product managers face (basing product decisions on market problems, leadership without formal authority, getting buried in tactical tasks).  But product management has grown up, and there are new challenges we face.  What is the future of product management, and how will it address these new challenges?

Austin's "Gang of Four" product managers will lead an interactive conversation on such topics as:

1.  We've gone agile.  Do we still need product management?
2.  Will product managers join the executive ranks?  (CPO = Chief Product Officer)
3.  Will product managers embrace cutting edge "lean startup" and "customer development" processes?

What do YOU think the future of product management holds?

WHAT: ProductCamp Austin 7
WHEN: August 6, 2011 from 8:30 AM to 4:30PM
WHERE: AT&T Conference Center @ 1900 University Ave., Austin, TX 78705
COST: Network, volunteer, pitch a session idea, or just make new folks feel welcome.

You must register (free) to attend.

You can get transit directions to the event by visiting the Capital Metro trip planner and filling in your starting location.  If you choose to drive, parking is available for a fee in the AT&T Center underground parking lot.

Comments

Popular posts from this blog

Why Spreadsheets Suck for Prioritizing

The Goal As a company executive, you want confidence that your product team (which includes all the people, from all departments, responsible for product success) has a sound basis for deciding which items are on the product roadmap. You also want confidence the team is prioritizing the items in a smart way. What Should We Prioritize? The items the team prioritizes could be features, user stories, epics, market problems, themes, or experiments. Melissa Perri  makes an excellent case for a " problem roadmap ", and, in general, I recommend focusing on the latter types of items. However, the topic of what types of items you should prioritize - and in what situations - is interesting and important but beyond the scope of this blog entry. A Sad but Familiar Story If there is significant controversy about priorities, then almost inevitably, a product manager or other member of the team decides to put together The Spreadsheet. I've done it. Some of the mos

Stop Validating and Start Falsifying

The product management and startup worlds are buzzing about the importance of "validation". In this entry, I'll explain how this idea originated and why it's leading organizations astray. Why Validate? In lean startup circles, you constantly hear about "validated learning" and "validating" product ideas: The assumption is that you have a great product idea and seek validation from customers before expending vast resources to build and bring it to market. Indeed, it makes sense to transcend conventional approaches to making product decisions . Intuition, sales anecdotes, feature requests from customers, backward industry thinking, and spreadsheets don't form the basis for sound product decisions. Incorporating lean startup concepts , and a more scientific approach to learning markets, is undoubtedly a sounder approach. Moreover, in larger organizations, sometimes further in the product life-cycle, everyone seems to have an opinio

What Product Managers Can Learn from the Apple iPod

The Story When Apple unveiled its iPod digital music player back in October 2001, I dismissed it as a  parity product . I already owned the Cowon iAUDIO CW100 MP3 player, loaded with my favorite tunes. There was Apple, generating great hype over the iPod as if it were a breakthrough product. The idea of a portable digital music player was nothing new. The first mass-produced MP3 players came out in 1998. In late 2001, the concept may have been new to a lot of Apple customers, but it wasn't new to me. I proudly showed my MP3 player to friends when they gushed about the iPod. Thus Apple's iPod was not an innovative product in and of itself. Years later, however, I realized the significance of ecosystem of which the iPod was a part. Apple had released iTunes (with technology purchased from  SoundJam MP ) and created the iTunes Store for finding and downloading music. Unlike Napster , it was a safe and legal way of distributing and acquiring music. The prior way of playing