Tuesday, February 14, 2006

Laura Ries on Starbucks and McDonald's Focus

Laura Ries just blogged about focus at Starbucks:
"Starbucks is a powerful brand. But Starbucks is going to annoy people by cluttering the store with stuff. They need to focus on the coffee, the essence of the brand. Otherwise they will end up like McDonald’s. McDonald’s used to be a hamburger joint. But after years of expanding the menu and junking up the place, the food quality and restaurant quality has suffered enormously. When you take your eye off the ball of what your brand stands for things can deteriorate."
Happy Valentine's Day, Laura! :-)

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