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Losers and Champs

February 08, 2006

Laura Ries gives the rundown on the advertising losers and champs on the Super Bowl.

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About Me

Roger L. Cauvin: #prodmgmt and consumer science.

I believe great product teams base product decisions on sound strategy grounded in market knowledge and timeless marketing principles.

I envision a world in which every product team is empowered to create product experiences that transform people's lives.

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