A leaked Wal-Mart competitive analysis (prepared by GSD&M) gives some nice positioning statements:
- Best Buy = Electronics, because they provide information and knowledge to help you make an informed decision.
- Kohl's = Apparel, because they provide a wide selection of brand-name apparel for any occasion, any style and any budget in a stylish environment that inspires browsing.
- Bed Bath & Beyond = Home Decor, because they have great displays that provide ideas on how to pull looks together.
- Walgreens = Quick Prescriptions, because you get them quickly and efficiently so you can get back in bed.