Friday, June 01, 2007

Positioning Statements - Courtesy of Wal-Mart and GSD&M

A leaked Wal-Mart competitive analysis (prepared by GSD&M) gives some nice positioning statements:
  • Best Buy = Electronics, because they provide information and knowledge to help you make an informed decision.
  • Kohl's = Apparel, because they provide a wide selection of brand-name apparel for any occasion, any style and any budget in a stylish environment that inspires browsing.
  • Bed Bath & Beyond = Home Decor, because they have great displays that provide ideas on how to pull looks together.
  • Walgreens = Quick Prescriptions, because you get them quickly and efficiently so you can get back in bed.
Details here. Via Brand Autopsy.

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