If your marcom team is thinking of creating a brochure, stop and think about its purpose and context.
- Where are you going to make it available to prospective customers?
- Do you expect or want them to read it as soon as they pick it up?
- Do you expect or want them to take it home or to work with them?
- Do you want customers to hand them out to their colleagues/friends?
- Do you want customers to keep them on hand for reference?
- Take it home or to work.
- Hand them out to their colleagues and friends.
- Keep them in their purses or wallets for reference.