Tuesday, June 26, 2007

Seth Godin on Focus

Seth Godin points out one reason that focus is so important in marketing:
[Y]ou can learn much earlier in the process if you've gotten it right or not.
Because you're making more per sale, you can spend the time necessary to figure
out what really sells and modify your offering sooner in the process.
When you're all things to everyone, you're nothing to anyone.

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