Sunday, October 02, 2005

Product Manager as Student

We typically think of an education setting involving a school and teacher who determine the lesson plans. The students in these settings are passive; they listen to the teacher and perform the activities he prescribes.

A product manager turns this approach on its head. Product managers learn about the market for their products through proactive learning. We can't rely on someone to come to us with a lesson plan. We create our own lesson plans.

Thus a product manager can't just be a good student. A product manager must be a special breed of student that specializes in proactive learning.

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