Positioning Series - An introduction to the series.Hope you enjoyed the series! For more information on positioning, see my article, "How to Formulate Marketing Messages".
Distinctive Competence - "What is the company's distinctive competence?"
Prospect Problems - "What are the top three problems the product solves?"
Biggest Weakness - "What is the product's biggest weakness?"
Strength within Weakness - "What is the strength within the product's biggest weakness?"
Biggest Competitor - "What is the product's biggest competitor?"
Competitor's Biggest Strength - "What is the competitor's biggest strength?"
Friday, March 31, 2006
Here is a roundup of my series on positioning. Your product manager should be able to answer a number of questions before deciding how to position your product: