- Positioning Series - An introduction to the series.
- Distinctive Competence - "What is the company's distinctive competence?"
- Prospect Problems - "What are the top three problems the product solves?"
- Biggest Weakness - "What is the product's biggest weakness?"
- Strength within Weakness - "What is the strength within the product's biggest weakness?"
- Biggest Competitor - "What is the product's biggest competitor?"
- Competitor's Biggest Strength - "What is the competitor's biggest strength?"
Hope you enjoyed the series! For more information on positioning, see my article, "How to Formulate Marketing Messages".