Nick Usborne has an article on MarketingProfs.com about pricing. One thing that he points out is that you don't really know how much someone will pay for your product unless you test various different price points. He gives an example in which Google Adwords advertised a book at three different prices and three corresponding "sales pages" tracked the results. Such a straightforward "test" isn't possible for all types of products, but such experimentation can be informative.
The Goal As a company executive, you want confidence that your product team (which includes all the people, from all departments, responsible for product success) has a sound basis for deciding which items are on the product roadmap. You also want confidence the team is prioritizing the items in a smart way. What Should We Prioritize? The items the team prioritizes could be features, user stories, epics, market problems, themes, or experiments. Melissa Perri makes an excellent case for a " problem roadmap ", and, in general, I recommend focusing on the latter types of items. However, the topic of what types of items you should prioritize - and in what situations - is interesting and important but beyond the scope of this blog entry. A Sad but Familiar Story If there is significant controversy about priorities, then almost inevitably, a product manager or other member of the team decides to put together The Spreadsheet. I've done it. Some of the mos