Laura Ries on Positioning

Readers of this blog will be shocked to find me citing someone with the last name "Ries", but Laura Ries has a recent entry in her blog that hits all the right points on positioning. She touches on:

how narrow focus is the key to success
how differentiating solely based on price is often poor positioning
how strongly-positioned brands need less advertising
the importance of maintaining a consistent strategy

She also describes 1-2-3 strategies in which a single company carves out three contrasting positions for three different products or lines of products.

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