Aspect Ratio of Logotype

Interesting recommendation from The 22 Immutable Laws of Branding:

In "the law of the shape", Al Ries and Laura Ries recommend that the logotype for a brand be "designed to fit the eyes". The ideal aspect ratio, they argue, is for the logotype or brand symbol to be 2 1/2 times as wide as it is high.

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Why Spreadsheets Suck for Prioritizing

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Is Customer Development Pseudoscience?

The “Science” of Lean Startup Lean startup practitioners embrace the scientific method, seeking the "truth" about what business model and strategy will lead to product success. We do so by: Formulating hypotheses Crafting and running experiments to test them Learning from the experiments Iteratively feeding our learnings back into revised hypotheses Sounds pretty scientific, at least in spirit, doesn't it? Yet this process actually neglects a key ingredient in the scientists' mode of operation. To identify what’s missing, let’s examine “customer development”. Customer Development Steve Blank is one of the pioneers of the lean startup movement. He introduced into the lean startup lexicon the term “customer development”. Customer development consists of sessions and interactions with customers to test hypotheses. For example, a product manager might interview a prospect, asking if she agrees with the product manager’s hypotheses about the problems she faces or the ...

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