Law of Remarkability

John Moore has blogged about what he calls the "Law of Remarkability". It refers to Seth Godin's theme and states that "remarkable things get remarked about". Word-of-mouth marketing is the rage these days as we've experienced The Fall of Advertising and the Rise of PR.

You're off to a great start marketing your product (or, more accurately, stimulating your customers to market your product for you) if you put something remarkable in your product.

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Why Spreadsheets Suck for Prioritizing

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