You use Kano analysis to help you decide what to put in your product. It helps you determine the relative importance of features or requirements.
With Kano analysis, you categorize possible attributes of your product as:
- attractive - satisfies users when present but does not dissatisfy users when not present
- one-dimensional - satisfies users when present and dissatisfies them when not present
- must-be - taken for granted, but dissatisfies users when not present
- indifferent - results in neither user satisfaction nor user dissatisfaction
- reverse - dissatisfies users when present and satisfies them when not present
If the product has feature x, how would you feel?From the answers to the questionnaire, you use a somewhat complex algorithm for evaluating the importance of each feature.
1. I like it that way.
2. It must be that way.
3. I am neutral.
4. I can live with it that way.
5. I dislike it that way.
If the product does not have feature x, how would you feel?
1. I like it that way.
2. It must be that way.
3. I am neutral.
4. I can live with it that way.
5. I dislike it that way.
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