Yesterday, I put together an evite for a birthday party for a friend. We are celebrating his birthday at DK Sushi. Instead of just urging people to accept the invitation, I described what the experience at DK Sushi is like and then instructed anyone who would be offended to decline the invitation. By telling a certain segment of people not to come, it enhanced the credibility and appeal of the event for those who had any doubts about the intensity of the experience.
The Goal As a company executive, you want confidence that your product team (which includes all the people, from all departments, responsible for product success) has a sound basis for deciding which items are on the product roadmap. You also want confidence the team is prioritizing the items in a smart way. What Should We Prioritize? The items the team prioritizes could be features, user stories, epics, market problems, themes, or experiments. Melissa Perri makes an excellent case for a " problem roadmap ", and, in general, I recommend focusing on the latter types of items. However, the topic of what types of items you should prioritize - and in what situations - is interesting and important but beyond the scope of this blog entry. A Sad but Familiar Story If there is significant controversy about priorities, then almost inevitably, a product manager or other member of the team decides to put together The Spreadsheet. I've done it. Some of the mos