Saturday, June 03, 2006

Marketing a Birthday Celebration

Yesterday, I put together an evite for a birthday party for a friend. We are celebrating his birthday at DK Sushi. Instead of just urging people to accept the invitation, I described what the experience at DK Sushi is like and then instructed anyone who would be offended to decline the invitation. By telling a certain segment of people not to come, it enhanced the credibility and appeal of the event for those who had any doubts about the intensity of the experience.

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