Skip to main content

Problem Statements

Over on the Requirements Defined blog, Joe writes:
A clear problem statement is, in many cases, just as important as the requirements themselves.
I agree completely that clear problem statements are of utmost importance in product management. However, I don't think Joe shares my view that problem statements are requirements, or at least are logical transpositions thereof.

If the problem is
It takes more than five seconds for a user to make a reservation.
Then the requirement is
The total amount of time it takes for a user to make a reservation shall not exceed five seconds.
Joe goes on to explore how you can further analyze and decompose problem statements:
For example, a company may know that their overall processing time for orders is too long. They may not, however, understand all of the individual problem statements that add up to that company-wide issue. Breaking this problem down into individual subcomponents for analysis and definition requires the exact same skill set used in solution analysis.
Again, I agree that problem decomposition is an essential product management activity. Where Joe and I seem to disagree here is over whether "subproblems" serve as the foundation for requirements - or for design.

Typically, customers do not care about "subproblems" except insofar as they contribute to the larger problem they want to solve. "Subproblems" contain assumptions about the way the product or organization currently operates. A new product will often dispense with at least some of these assumptions. Therefore, which "subproblems" you choose to address is a matter of design.

Part of a product manager's role is to find the right place to fit into, or even transform, customers' processes. In this sense, a product manager engages in some of what we might call "business process design". However, the product manager should always strive to select the highest-level problem to solve, to the extent feasible.

Comments

Popular posts from this blog

Why Spreadsheets Suck for Prioritizing

The Goal As a company executive, you want confidence that your product team (which includes all the people, from all departments, responsible for product success) has a sound basis for deciding which items are on the product roadmap. You also want confidence the team is prioritizing the items in a smart way. What Should We Prioritize? The items the team prioritizes could be features, user stories, epics, market problems, themes, or experiments. Melissa Perri  makes an excellent case for a " problem roadmap ", and, in general, I recommend focusing on the latter types of items. However, the topic of what types of items you should prioritize - and in what situations - is interesting and important but beyond the scope of this blog entry. A Sad but Familiar Story If there is significant controversy about priorities, then almost inevitably, a product manager or other member of the team decides to put together The Spreadsheet. I've done it. Some of the mos

Is Customer Development Pseudoscience?

The “Science” of Lean Startup Lean startup practitioners embrace the scientific method, seeking the "truth" about what business model and strategy will lead to product success. We do so by: Formulating hypotheses Crafting and running experiments to test them Learning from the experiments Iteratively feeding our learnings back into revised hypotheses Sounds pretty scientific, at least in spirit, doesn't it? Yet this process actually neglects a key ingredient in the scientists' mode of operation. To identify what’s missing, let’s examine “customer development”. Customer Development Steve Blank is one of the pioneers of the lean startup movement. He introduced into the lean startup lexicon the term “customer development”. Customer development consists of sessions and interactions with customers to test hypotheses. For example, a product manager might interview a prospect, asking if she agrees with the product manager’s hypotheses about the problem

Interaction Design: the Neglected Skill

Your product development organization has a big, gaping hole in it. (Be prepared to feel defensive as you continue reading.) One of the most important roles in product development is the role of interaction designer. An interaction designer designs how the users will interact with the product and conceptualize the tasks they perform. He decides whether, for example, the user interface will be command driven, object oriented (clicking on objects then specifying what to do with them), or wizard based. The interaction designer decides the individual steps in the use cases. Every company has one or more people that play the interaction designer role. Usually, those people have little or no expertise in interaction design. Sadly, they typically don't even realize how unqualified they are. Let's see who typically plays the role at companies. Engineer . An engineer is an expert on building what is designed. Yes, an engineer may know how to design the internal structure of the hardware