Sunday, September 24, 2006

Seth Stevenson on Advertising

In Slate, Seth Stevenson purportedly asks whether advertising really works. In actuality, he writes about which forms of advertising are most effective. He doesn't ever address the fundamental question of whether advertising has lost credibility and PR has supplanted it as a more effective marketing tool (at least for new brands).

Stevenson mostly reports the findings in the book What Sticks, by Rex Briggs and Greg Stuart.

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