Wednesday, December 06, 2006

Categories: Roundup

Here is a roundup of my series on the concept of categories in marketing strategy:

  1. Categories: Introduction - Defines what a categoy is and why it is so important in marketing.
  2. Categories: Naming - Describes the advantages of, and guidelines for. naming a category.
  3. Categories: Expansion - Describes how expanding a category can be more important than increasing market share.
Hope you enjoyed the series!

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