A couple of entries ago, I linked to a post by Seth Godin in which he argues that prototypes should be better than the finished product. Godin was referring to prototypes meant to impress (e.g. in a presentation to an investor). Obviously, if you are showing a prototype to prospective customers to get feedback on usability and requirements, you want the prototype to be as representative of the user experience as possible.
The Goal As a company executive, you want confidence that your product team (which includes all the people, from all departments, responsible for product success) has a sound basis for deciding which items are on the product roadmap. You also want confidence the team is prioritizing the items in a smart way. What Should We Prioritize? The items the team prioritizes could be features, user stories, epics, market problems, themes, or experiments. Melissa Perri makes an excellent case for a " problem roadmap ", and, in general, I recommend focusing on the latter types of items. However, the topic of what types of items you should prioritize - and in what situations - is interesting and important but beyond the scope of this blog entry. A Sad but Familiar Story If there is significant controversy about priorities, then almost inevitably, a product manager or other member of the team decides to put together The Spreadsheet. I've done it. Some of the mos