Seth Godin has a series of blog entries (here, here) about "inertia", which is my term for the reluctance of customers to try new things. I touched on this concept in my entry about predicting behavior. Inertia is most likely to be an issue with dormant problems.
Are you left-brained or right-brained? Supposedly, your brain lateralization determines how you view this animation. Some people see her rotating clockwise. Others see her rotating counter-clockwise. Some see her unpredictably changing the direction of her rotation. Supposedly, people who see clockwise rotation are right brained. People who see counter-clockwise rotation are left brained. I originally came across this animation here .
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