Toyota Ultra versus Lexus

Example number 2298 demonstrating that marketing is not common sense:

Before launch of Lexus, if you had asked people if they would rather buy a Toyota Ultra or a Lexus, guess which brand they would have preferred by a large margin. The Toyota Ultra, of course.

Yet more wisdom from Ries and Ries.

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Citizendium

You're probably familiar with Wikipedia , but have you checked out Citizendium ?

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