Want to get people talking about your product? One way to get people talking is to include "Easter eggs" in your product. An Easter egg is a hidden feature that surprises and delights, but isn't necessarily useful or consistent with the core purpose of the product.
When someone discovers an Easter egg, they are likely to spread word about it to their friends. "Hey, look what I found."
An Easter egg that my friend Sonia recently passed along is in Google Maps:
When someone discovers an Easter egg, they are likely to spread word about it to their friends. "Hey, look what I found."
An Easter egg that my friend Sonia recently passed along is in Google Maps:
- Go to google.com.
- Click 'Maps'.
- Click 'Get Directions'.
- Enter 'New York, New York' to 'Paris, France'.
- Read line #23.
Comments
By the way, Google Maps UK has this "Easter Egg" at step 15. The Brits are advised to take a slightly longer (47 miles), slightly simpler (?) route.