How to Choose Logo Colors

Al Ries and Laura Ries give us several pieces of advice about choosing colors for a brand logo:

A brand should use a color that is the opposite of its major competitor's.
Choosing a color that differentiates is more important than picking one that sets an intended mood or is descriptive.
A single color is almost always the best color strategy for a brand.

For more information, see The 22 Immutable Laws of Branding.

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