Friday, May 25, 2007

Strategic Advice for Lenovo

Laura Ries has three recommendations for Lenovo, the largest personal computer maker in China and a spin-off of IBM's ThinkPad line.
  1. Focus the product line on notebooks and discontinue desktops.
  2. Change the company name to ThinkPad.
  3. Focus on battery life as the company's key differentiator.
While I question the wisdom of the second recommendation, I wholeheartedly agree with Ries' other recommendations. This sort of gutsy strategic thinking about positioning (sacrificing a portion of the market to enhance focus) is precisely what is lacking in many companies today.

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