Godin and Wehr Agree

Lisa Wehr writes in a MarketingProfs.com article:

"Landing page design should be clean; it should have easy-to-find buttons and a clear call to action."

You shouldn't just hope that visitors browse various pages in your web site. You should orient the site, particularly its landing page, around inducing them to do something. This advice echoes what Seth Godin recommends in Knock Knock.

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