Guy Kawasaki on Executive Summaries

Good tips from Guy Kawasaki on writing executive summaries. One tidbit:

"This means your executive summary should be about two pages, maybe three. Some people say it should be one page. They’re wrong. (The only reason investors ask for one page summaries is that they are usually so bad the investors just want the suffering to be over sooner.) Most investors find that there is not enough information in one page to understand and evaluate a company."

He also describes exactly what should - and shouldn't - go in an executive summary.

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