Remember how Jack Trout tried to poke a hole in all of the hype surrounding the use of word-of-mouth (WOM) in marketing? He talks with three WOM advocates in this roundtable discussion. The advocates effectively make their case, but I still consider valid Trout's underlying point about WOM being just another tool in the marketing toolbox.
Are you left-brained or right-brained? Supposedly, your brain lateralization determines how you view this animation. Some people see her rotating clockwise. Others see her rotating counter-clockwise. Some see her unpredictably changing the direction of her rotation. Supposedly, people who see clockwise rotation are right brained. People who see counter-clockwise rotation are left brained. I originally came across this animation here .
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