Thursday, May 04, 2006

Job Seeker as Product

This morning I had a lengthy conversation with a friend who is looking for a job. He is a lawyer at a law firm but wants to switch to a different one that specializes in oil and gas. He is worried that some of his paper credentials will work against him. I asked him:

  • What is the one thing about you that differentiates you most from other oil and gas lawyers? (distinctive competence)
  • Who are the people who will make the hiring decision, and what is the process they use to come to the decision? (buying process)
  • What are the major day-to-day headaches that the hiring partner experiences? (prospect problems)
Job seekers are products; the same marketing principles apply to them as to other products.

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