Thursday, May 25, 2006

Selling an Eleven Year Old Car

Every once in a while I hear a story about how increasing the price of a product stimulated sales. I feel compelled to repeat or cite the story here as a real-world example of the evils of price discounting. I've mentioned the free fridge story and the jewelry store "sale".

Now Chuck McKay has a story about selling his eleven year old car.

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