Wow. Naseem Javed seems quite passionate about his aversion to the iPhone brand name.
The Goal As a company executive, you want confidence that your product team (which includes all the people, from all departments, responsible for product success) has a sound basis for deciding which items are on the product roadmap. You also want confidence the team is prioritizing the items in a smart way. What Should We Prioritize? The items the team prioritizes could be features, user stories, epics, market problems, themes, or experiments. Melissa Perri makes an excellent case for a " problem roadmap ", and, in general, I recommend focusing on the latter types of items. However, the topic of what types of items you should prioritize - and in what situations - is interesting and important but beyond the scope of this blog entry. A Sad but Familiar Story If there is significant controversy about priorities, then almost inevitably, a product manager or other member of the team decides to put together The Spreadsheet. I've done it. Some of the mos
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iPhone, xTreme, eNewsletter, zDrive = dull
iTalk = better, but still too dull.
iOrb = better, but not the right word.
You get the idea. Naming of a device is the opportunity to connect with, and excite your audience. Apple is better than this, and iPhone is a name that MS would have presented (because I'm sure phone.net won't take off).