Monday, January 15, 2007


Wow. Naseem Javed seems quite passionate about his aversion to the iPhone brand name.

1 comment :

Typhoonandrew said...

I tend to agree with the sentiment. iPod was a little different due to the word Pod. It made a variation on what we expected, so was initially appealing to our curiosity.

iPhone, xTreme, eNewsletter, zDrive = dull

iTalk = better, but still too dull.

iOrb = better, but not the right word.

You get the idea. Naming of a device is the opportunity to connect with, and excite your audience. Apple is better than this, and iPhone is a name that MS would have presented (because I'm sure won't take off).