Saturday, January 06, 2007

Tasks, Goals, and Requirements

Once again, Pragmatic Marketing's esteemed Steve Johnson hits the nail on the head. He cites an exchange between a vendor and a customer:

Vendor: "Customers want claims paid in a timely and efficient manner."
Customer: "I want my car fixed."
Don't let your team lose sight of the underlying goals your customers are trying to achieve.

1 comment :

Anonymous said...

For those who dont get the Joke, it is an insurance Vendor :)