Tasks, Goals, and Requirements

Once again, Pragmatic Marketing's esteemed Steve Johnson hits the nail on the head. He cites an exchange between a vendor and a customer:

Vendor: "Customers want claims paid in a timely and efficient manner."
Customer: "I want my car fixed."

Don't let your team lose sight of the underlying goals your customers are trying to achieve.

Comments

Anonymous said…

For those who dont get the Joke, it is an insurance Vendor :)

Mon Jan 08, 09:04:00 AM 2007

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