Vendor: "Customers want claims paid in a timely and efficient manner."Don't let your team lose sight of the underlying goals your customers are trying to achieve.
Customer: "I want my car fixed."
Saturday, January 06, 2007
Tasks, Goals, and Requirements
Once again, Pragmatic Marketing's esteemed Steve Johnson hits the nail on the head. He cites an exchange between a vendor and a customer:
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1 comment :
For those who dont get the Joke, it is an insurance Vendor :)
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