A few weeks ago, I discovered something that has changed my life: Haagen-Dazs Triple Chocolate Ice Cream. Around the year 2000, I remember eating large quantities of Starbucks Double Shot Chocolate Ice Cream with Hazelnut Fudge. I was devastated when they discontinued the flavor, to the point that I called customer service. Now I have something to fill the void.
The Goal As a company executive, you want confidence that your product team (which includes all the people, from all departments, responsible for product success) has a sound basis for deciding which items are on the product roadmap. You also want confidence the team is prioritizing the items in a smart way. What Should We Prioritize? The items the team prioritizes could be features, user stories, epics, market problems, themes, or experiments. Melissa Perri makes an excellent case for a " problem roadmap ", and, in general, I recommend focusing on the latter types of items. However, the topic of what types of items you should prioritize - and in what situations - is interesting and important but beyond the scope of this blog entry. A Sad but Familiar Story If there is significant controversy about priorities, then almost inevitably, a product manager or other member of the team decides to put together The Spreadsheet. I've done it. Some of the mos