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Marcus Ting-A-Kee on Stifling Innovation

November 27, 2006

Marcus Ting-A-Kee reminds us of how allowing design to infect requirements stifles innovation.

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About Me

Roger L. Cauvin: #prodmgmt and consumer science.

I believe great product teams base product decisions on sound strategy grounded in market knowledge and timeless marketing principles.

I envision a world in which every product team is empowered to create product experiences that transform people's lives.

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