Four-Second Response Time

Akamai and JupiterResearch came out with a press release this week stating, among other things, that:

Four seconds is the maximum length of time an average online shopper will wait for a Web page to load before potentially abandoning a retail site.

Much of the time, web surfers do not find what they want when they are browsing. Consequently, they are loathe to tolerate slow response times and pages that require a lot of time and effort to figure out.

Keep your web pages simple - simple so they don't take too long to load, and simple so that users don't have to invest too much time figuring out what to do.

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