Dumping the Mac Guy

Is Apple dumping "the Mac guy", Justin Long? Yes, according to Jackie:

Justin Long, the actor who plays the Mac in Apple's latest rather mean-spirited series of commercials, is no longer doing the ads.

And at the Strategic Name Development Product Naming blog, William Lozito tells us:

I wonder if Microsoft has grasped just what an incredible breakthrough this is for their brand name - Apple has had to register the fact that very few Apple people want to talk about, and it’s this: Apple users are irritating to the rest of us and even to other Mac users.

Looks like I and others are being vindicated.