Friday, November 03, 2006

Usability and Single Page Checkout

A company called Elastic Path Software has released a single page checkout technology. Most e-commerce sites lead online shoppers through a sequence of pages to complete a purchase. This framework supposedly uses AJAX to consolidate the sequence into one page.

I haven't seen a site that uses the technology, so I don't know if it really improves the user experience. But how would we measure the improvement in user experience? Are the standard usability metrics enough to capture any purported improvement?

Via Cote.

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