About a year ago, for fun, I went to grocery stores and bought as many different kinds of cola soft drinks as I could find, including:
Safeway Select Cola performed best overall. Unfortunately, I can no longer find it at the Randall's stores where I originally bought it.
I administered this test to only a few people (about six, if I recall correctly), so take the results with a grain of salt. But chalk this anecdote up as another example of how customers have all sorts of prejudices that interfere with knowing what they really like.
- Coke
- Pepsi
- HEB Original Cola
- Safeway Select Cola
- RC Cola
Safeway Select Cola performed best overall. Unfortunately, I can no longer find it at the Randall's stores where I originally bought it.
I administered this test to only a few people (about six, if I recall correctly), so take the results with a grain of salt. But chalk this anecdote up as another example of how customers have all sorts of prejudices that interfere with knowing what they really like.
Comments
When drinking a small sample of a cola, people prefer a sweeter flavor. When drinking an entire can of the cola, people preferred the less sweet flavor.
This was the trick that made the pepsi challenge so successful. It is also the misinterpreted marketing data that lead to the New Coke fiasco.
I had forgotten where I heard that. Credit to Gladwell.