Monday, October 30, 2006

Sam Decker on "Nevangelists"

Sam Decker writes about "nevangelists". Nevangelists have had a negative experience with your product or company, but after the fact you've somehow surprised and delighted them to the extent that they now have a positive view of it.

One of Sam's interesting hypotheses is that people who complain to you have demonstrated they are vocal, so they would make the best evangelists if you can convert them.

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